Performance Marketing

Paid Acquisition for Qualified Leads

Strategic paid campaigns that deliver qualified leads at a predictable, profitable cost.

The Challenge

You're running ads, but your CAC (Customer Acquisition Cost) is too high. You're getting clicks, but not qualified leads. Your campaigns are burning budget without delivering ROI.

Most businesses run ads reactively -- they create ads, launch them, and hope for the best. There's no strategic targeting, no audience segmentation, no continuous optimization. The result: wasted ad spend and poor lead quality.

What you need is a strategic paid acquisition system. One that targets the right audience, with the right message, at the right time. One that continuously optimizes for qualified leads, not just clicks.

What We Build

Our Approach

Audience Research & Targeting

We identify and segment your ideal customers across platforms. Custom audiences, lookalike audiences, and behavioral targeting for maximum relevance.

Campaign Strategy

We design campaigns aligned with your growth goals. Multi-channel approach (Google, Facebook, LinkedIn, TikTok) tailored to your audience.

Creative Development

High-performing ad creative (copy, design, video) tested and optimized for your specific audience and offer.

Landing Page Optimization

Dedicated landing pages for each campaign, optimized for conversion. A/B tested to maximize lead quality and volume.

Continuous Optimization

Daily monitoring and optimization. We pause underperforming ads, scale winners, and continuously improve targeting and messaging.

Lead Quality Assurance

We track lead quality, not just volume. Feedback loops ensure we're acquiring qualified leads that your sales team can close.

Platforms We Manage

Platforms We Manage

Google Ads

Search, Display, Shopping, YouTube campaigns optimized for lead generation

Facebook & Instagram

Targeted campaigns with custom audiences, lookalike audiences, and conversion tracking

LinkedIn Ads

B2B targeting, account-based marketing, sponsored content for professional audiences

TikTok Ads

Creative campaigns for younger demographics and viral growth potential

Retargeting

Strategic retargeting across platforms to convert warm leads and reduce CAC

Native Ads

Outbrain, Taboola, and other native platforms for high-intent audiences

Expected Outcomes

Results You Can Expect

30-50%

Reduction in CAC within first 90 days

2-3x

Improvement in lead quality and conversion rates

Predictable

Cost per qualified lead with consistent volume

Why I4US

Why Choose I4US

Lead Quality First

We optimize for qualified leads, not just clicks. Your sales team gets leads they can actually close.

Data-Driven Optimization

Every decision is backed by data. We test, measure, and optimize continuously.

Multi-Channel Expertise

We manage all major platforms and know which channels work best for your business.

Transparent Reporting

Daily dashboards showing spend, leads, CAC, and ROI. Complete transparency into campaign performance.

Rapid Scaling

Once we find winning campaigns, we scale them quickly while maintaining lead quality.

Proven Track Record

We've managed $50M+ in ad spend across 100+ companies. We know what works.

Investment

Paid Acquisition is included as part of our core partnership starting at $5,000/month.

Typical Structure:

  • Management Fee: $5,000-$15,000/month (depends on complexity)
  • Ad Spend: Separate from management fee (you control budget)
  • Minimum Ad Spend: $5,000-$10,000/month recommended

Most clients see positive ROI within 30-60 days. We typically reduce CAC by 30-50% within the first 90 days.

Ready to Scale Your Paid Acquisition?

Let us audit your current campaigns and build a strategy to reduce CAC and increase lead quality.